Our client, a software company later acquired by a Silicon Valley tech industry leader, which sells SaaS and professional services, understood the importance of data and the limitations of not having it readily available.

In today's world where decisions are heavily influenced by data, there's a type of manager called Excel Manager. This article takes a closer look at these Excel Managers, how they affect organizations, and explains why often data-driven transformation goes wrong.

Recognizing the limitations of the centralized approach, businesses have shifted towards a new way of conducting data analytics — one that emphasizes collaboration, stakeholder involvement, and continuous value creation.

By implementing a robust self-service analytics strategy, organizations can empower their users, foster a data-driven culture, and unlock valuable insights to drive success.

Do you know which of your customers are most likely to churn? We can help you predict that.